Apple Has Apparently Started a New ‘Underpricing’ Strategy

Apple has long been viewed as a “luxury” device maker with high prices. But now one analyst believes the company is changing its tack.The tech company has engaged in an “underpricing” strategy with its AirPods wireless earbuds and Apple Watch smartwatch, Above Avalon analyst Neil Cybart said this…

Link: Apple Has Apparently Started a New ‘Underpricing’ Strategy
via fortune.com

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