What Makes Content for Mobile so Unique?

Mobile represents around 65% of digital media time, while desktops are becoming a secondary touch point for more digital users. We can no longer assume that readers will be consuming a majority of a business’s marketing efforts on their desktops or laptops but instead from mobile devices. Users may only be reading half way through content due to the constant distractions that comes with mobiles such as push notifications from apps and buzzes from text messages and emails.

Link: What Makes Content for Mobile so Unique?
via digitalmarketingmagazine.co.uk

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