Optimising Campaigns Based on Mobile App Usage, Not Installs

On January 9, 2007, Steve Jobs announced the iPhone at the Macworld convention – an announcement that also ushered in the birth of the app market, an industry that may top USD$77bn (£61.6bn) in 2017. Entrepreneurs, recognising that smartphones represented the most direct conduit to the consumer,…

Link: Optimising Campaigns Based on Mobile App Usage, Not Installs
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