Album releases don’t need branded apps

In 2014, U2 partnered with Apple to make its 13th studio album come preloaded on every iPhone 6. The gimmick backfired, quickly. Customers complained about the unwanted presence of Bono on their phones, forcing Apple to share official instructions for deleting the album.Despite its embarrassing…

Link: Album releases don’t need branded apps
via theoutline.com

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