Mobile Payment Apps Suffer Low Retention Rates

Because they take so long to install, you might think mobile payment apps would boast high retention rates. You’d be wrong. About four weeks after being downloaded, the average retention rate for mobile payment apps is just 8%, according to CleverTap. That’s far less than an 48% retention rate for travels, and a 20% retention rate for over-the-top media and entertainment (OTT) apps.

Link: Mobile Payment Apps Suffer Low Retention Rates
via http://www.mediapost.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s