iOS and Android loyalty levels higher than ever; Android just ahead for now

The company measures loyalty by the number of people activating a smartphone with the same mobile OS as their previous device. It found that iOS loyalty was at 91%, while Android was slightly higher at 92%. Android has historically been higher – likely due to the wide choice of handsets available – but the trend seen across 2018 (below) suggests that iOS loyalty may well overtake that of Android at some point this year.

Link: iOS and Android loyalty levels higher than ever; Android just ahead for now
via 9to5mac.com

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