Oracle Marketing Cloud Adds Swrve for Mobile Messages

Next, we have a report that Ogury has raised $21 million in Series C funding. Ogury partners with mobile apps (Android only) to build anonymous individual-level behavioral profiles with “every app or website the user uses or visits the entire day on their mobile device.” Somehow I doubt the consent language is worded quite so directly.

Link: Oracle Marketing Cloud Adds Swrve for Mobile Messages
via http://www.cdpinstitute.org

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