Mobile ad fraud on iOS nearing Android levels

Mobile ad fraud continues to be a problem for marketers and app developers alike, but whilst Android (26.9%) is still more exposed to mobile fraud than iOS (21.3%) that gap appears to be closing. That’s according to new research by mobile ad fraud prevention platform Interceptd, which analysed over 11,000 apps and 35 million installs to determine the state of mobile ad fraud.

Link: Mobile ad fraud on iOS nearing Android levels
via http://www.businessofapps.com

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