What does the new Hololens mean for Apple? (Down below I’ll also answer what it means for Magic Leap). Yet. Apple doesn’t care about enterprise. That much. It does, as long as the enterprise continues buying iPhones. But it does have deep implications for Apple because of that. First, Apple must pour gas on its glasses efforts because it knows that Microsoft, and others, will shrink this Hololens down to a pair of Oakley’s or Raybans within six years.