How Are Marketers Measuring Ad Viewability In Mobile Apps?

On desktop and mobile web browsers, measurement companies can track viewability by deploying a pixel on the website they’re analyzing. With mobile apps, measuring viewability requires the use of software development kits (SDKs)—software tools that allow third parties to integrate their products into apps.

Link: How Are Marketers Measuring Ad Viewability In Mobile Apps?
via http://www.emarketer.com

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