What makes retail mobile apps rock solid, according to Forrester Research

What makes a retailers’ mobile app great? That question has been asked by countless marketers (and by, um, us) over the years. Forrester Research tackled it in a new report that retailers’ mobile apps, and where they excel and miss the mark. Mobile commerce is perpetually on the rise. During Cyber Monday, smartphone sales accounted for $2.1 billion, a 48.growth year-over-year.

Link: What makes retail mobile apps rock solid, according to Forrester Research
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