Event Report: Apple Formally Launches Services Strategy #AppleEvent

The shift from products to services drives the first step of many as Apple embarks on its own digital transformation journey. Apple’s not only building multiple and recurring revenue streams to hold and drive device sales, but also activating its brand promise from innovation brand to inspiring a consumer movement around privacy and commerce.

Link: Event Report: Apple Formally Launches Services Strategy #AppleEvent
via http://www.enterpriseirregulars.com

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