Retail apps: how to calculate ROI

But before you look at ROI, it’s important to look at some app usage statistics. Stats show that consumers strongly prefer apps over mobile websites, and apps outperform mobile sites when it comes to conversions and revenue generation. According to Comscore​, apps accounted for 87%of all U.mobile traffic in 2017, and that number is accelerating (see chart below).

Link: Retail apps: how to calculate ROI
via http://www.mobilemarketer.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s