I just re-read my “Welcome to the Steve Jobs Theater” piece from last year, and my description of the venue holds up well. It truly is a magnificent venue. Before, during, and after the show, it feels like something big is being announced. That feeling just couldn’t be conjured at the old Town Hall facility on the Infinite Loop campus.
Link: Thoughts and Observations on Apple’s iPhone XS/XR and Series 4 Apple Watch Introductory Event