Mobile devices are undoubtedly here to stay as fixed extensions of everyone’s reality. In 2018 alone, more internet traffic flowed through mobile apps than mobile and desktop internet combined. Consumers receive constant stimulation and it is harder than ever to “win the moment”. Push notifications, in-app interactions, and personalized optimization of user experiences can be a daunting journey to voyage.
Link: To Build or Buy: 2019 Mobile Marketing Buyer’s Guide