Mobile Apps Are the Latest Ad-Fraud Hotspot

The wallet-draining blight of ad fraud has hit our phones—and hit them hard, according to a new study from DoubleVerify.
The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017…

Link: Mobile Apps Are the Latest Ad-Fraud Hotspot
via http://www.adweek.com

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