What’s Up With CDPs From Big MarTech Vendors?

Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace. The CDP marketplace is vibrant and continuously evolving.

Link: What’s Up With CDPs From Big MarTech Vendors?
via http://www.realstorygroup.com

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