Facebook Adds ‘Click to Messenger’ CTA for Stories Ads

With Stories gaining momentum across Facebook’s family of apps, The Social Network is this week rolling out an expansion of its ‘Click to Message’ CTA to include Stories ads across Facebook, Instagram and Messenger. As reported by Marketing Land, the option will enable businesses to drive direct conversations from their Stories ads with a ‘Swipe up’ prompt that will take them through to a Messenger conversation, without the user having to leave the app they’re in. .

Link: Facebook Adds ‘Click to Messenger’ CTA for Stories Ads
via http://www.socialmediatoday.com

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