The challenges of maintaining customer loyalty amid endless brand choices

Customers are truly spoilt for choice. And if it wasn’t already a headache for brands and marketers to hold onto them, it’s even harder to build up customer loyalty in an era full of alternatives available at one’s fingertips. Simon Yuen explores how brands can build and retain customer loyalty by keeping consumers keen amid a sea of deals.

Link: The challenges of maintaining customer loyalty amid endless brand choices
via http://www.marketing-interactive.com

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