Everyday ‘Super Apps’ Challenge Apple, Android

In truth, these everyday apps don’t have to do everything – but to be effective, they must eliminate the friction associated with jumping among the slew of apps with cards on file that consumers use today to get things done, or to fill the gaps in access that exist. As its moniker implies, a Super App is supposed to make it super easy for consumers to have more seamless access to the activities that are part of their everyday journey.

Link: Everyday ‘Super Apps’ Challenge Apple, Android
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