Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Friction’s no fun. When we encounter it, we run the other way – which is obviously also the case when we’re shopping. Think about the things that toss sand in the gears when you’re shopping in a physical store. Unhelpful sales associates. Hard to find products. Long lines. Complex processes. They’re all conversion killers of the highest order.

Link: Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification
via http://www.socialmediatoday.com

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