A5X: How Apple took iPad to a luxury tier rivals couldn’t match

In its third year of releasing products using its Ax custom processors, Apple radically diverged from a winning “Model strategy of mass-producing a single chip used to power 100 million mobile devices. Instead, Apple pursued a new luxury tier iPad powered by new custom silicon. Having a clear, confident, strategic vision allowed Apple to make long term plans, which included developing custom silicon optimized specifically to competently deliver that vision.

Link: A5X: How Apple took iPad to a luxury tier rivals couldn’t match
via appleinsider.com

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