Screenage: Is mobile web losing to apps in mobile advertising?

As every big form looks to be a part of the app economy, where lies the mobile web pages? How important is mobile web as apps appear to monopolise the options on mobile for marketing? Is there are a distinct role for the two and are there instances where they complement each other? Adblocking had…

Link: Screenage: Is mobile web losing to apps in mobile advertising?
via http://www.exchange4media.com

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