Goldman Sachs, the 150-year-old investment bank, is staking its future on a mobile app

Making a standalone Marcus app represents a potential shift in the bank’s strategy. When Goldman acquired Clarity Money and its one million users in 2018, bank executives said part of the deal’s rationale was that Clarity Money would someday serve as the bank’s digital storefront. Instead, Dell said that Clarity Money – which uses machine learning and behavioral finance to nudge users into better habits – will remain focused on personal finance management.

Link: Goldman Sachs, the 150-year-old investment bank, is staking its future on a mobile app
via http://www.cnbc.com

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