Salesforce is the beating heart of over 150,000 businesses around the world. But even Salesforce can’t cover every business need, nor does it try to. Instead, Salesforce created a comprehensive app ecosystem around its existing platform — AppExchange. In AppExchange, thousands of vendors offer tools to enrich and expand the functionality of Salesforce, from providing increased analytical capabilities to enabling the creation of unique mobile engagement scenarios.
Link: 5 Salesforce AppExchange Apps Every Mobile Growth Marketer Needs