Android could surpass iOS in app revenue this year, Liftoff says

By year’s end, app makers for the first time might see more revenue from Android versions of their apps than iOS ones, Liftoff found. Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms, according to a new study the app marketing firm shared with Mobile Marketer.

Link: Android could surpass iOS in app revenue this year, Liftoff says
via http://www.mobilemarketer.com

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