Apple, Facebook, Access And Echoes Of 2012

Those credits, of course, were used in the then-wildly-popular Zynga game Farmville. But, in addition to being transferable across all manner of games, it also tied the game developer to Facebook, and vice versa. Because of the revenue sharing agreement, at one point, Zynga, through ad buying, accounted for 12 percent of the social media giant’s revenues in 2011.

Link: Apple, Facebook, Access And Echoes Of 2012
via http://www.pymnts.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s