Walmart Confirms Microsoft Partnership in Bid to Buy TikTok

Microsoft’s bid to buy TikTok just got more interesting, as Walmart confirmed Thursday that it’s working with the Redmond, Wash.-based tech giant on the deal. According to a statement issued by the world’s largest retailer, the appeal is in the short video company’s integration of e-commerce and advertising, which “is a clear benefit to creators and users in those markets.” The company didn’t explain how exactly it planned to use the platform or any specific on how it planned to integrate the business.

Link: Walmart Confirms Microsoft Partnership in Bid to Buy TikTok
via wwd.com

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