Apple built a search engine

Why does Google pay? “Of all Google search ad clicks in the third quarter, 49% came from iOS and macOS devices, according to data from Merkle.” Without a partnership they would literally be half the size. In this case it is a win/win for both parties. Given Google’s revenue share is around 30%, this estimates a potential full market value of $45b for the search business.

Link: Apple built a search engine
via mailchi.mp

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