Mobile marketing metrics you need to be tracking in 2020

Mobile marketers have more data and user insight at their fingertips than ever before. The question is, are they using that data to its highest potential? Selecting the proper metrics to monitor can make or break a marketer as today’s mobile ecosystem grows increasingly competitive. Perform[cb]’s gathered our top five favored metrics for mobile marketers to provide the best visibility into user behavior.

Link: Mobile marketing metrics you need to be tracking in 2020
via http://www.businessofapps.com

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