SAP Acquires Emarsys, Microsoft Updates Its CDP, Twilio Announces Platform Updates and More News

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software — the customer engagement platform — will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP’s commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time.

Link: SAP Acquires Emarsys, Microsoft Updates Its CDP, Twilio Announces Platform Updates and More News
via http://www.cmswire.com

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