Vungle acquires AlgoLift mobile ad marketing intelligence firm

Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a sign of the predicted consolidation in the mobile ad industry which is facing uncertainty over Apple’s changes to targeting marketing in the name of user privacy. San Francisco-based Vungle said the deal would give it contextual, machine learning-powered recommendations so that advertisers — including game developers and app makers — can maximize the return on advertising spend (ROAS) and lifetime user value (LTV), or the amount of money generated by a user during the lifetime in which the user uses the app.

Link: Vungle acquires AlgoLift mobile ad marketing intelligence firm
via venturebeat.com

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