App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile

Global time spent on Android phones increased 25% from 2019 to more than 3.3 trillion hours, according to App Annie’s 2020 End of Year Mobile Report that was shared with Marketing Dive. While all app categories in the report saw respective lifts in time spent — social and comms (+20%), shopping (+25%), finance (+25%), games (+35%) and video streaming (+40%) — the overall growth was largely driven by a 200% surge in business app usage.

Link: App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile
via http://www.marketingdive.com

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