Mobile Ad Firms in Defamation Battle Over Location Data

Data verification company Location Sciences claims that location tracking firm Blis manipulated data submitted to its verification platform, which was used in ad campaigns for brands including supermarket chain Aldi and Unilever, in order to enhance its own standing with advertisers. Blis denies these allegations and has threatened legal action citing defamation after Location Sciences presented its claims of data manipulation to media agencies including Mindshare and Universal McCann.

Link: Mobile Ad Firms in Defamation Battle Over Location Data
via http://www.adweek.com

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