According to our latest Benchmark data, support requests have spiked since the beginning of the year in every industry, but especially in gaming. Average weekly tickets are up 32% since the beginning of the pandemic, compared to 20% in other industries globally. When mobile gamers seek customer support, they usually reach out on more traditional channels, like the phone or over social media, interrupting gameplay and adding a layer of friction to the customer experience.
Link: Supporting mobile gamers where they are, in the apps they love
via http://www.zendesk.com
