2020 was a record-setting year for both mobile games and non-game apps, and consumer spending on Apple’s App Store and Google Play soared to new heights as users turned to their mobile devices for education, employment, and entertainment. Consumers spent nearly $111 billion globally on in-app purchases, subscriptions, and premium apps across both marketplaces, according to preliminary Sensor Tower Store Intelligence data.
Link: Global Consumer Spending in Mobile Apps Reached a Record $111 Billion in 2020, Up 30% from 2019
via sensortower.com
