Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps

In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and apps, according to a report by mobile app marketing optimization platform Liftoff. Changes to Apple’s Identifier for Advertisers (IDFA) will make it harder for mobile game developers and app makers to target users based on their past activity, and that could lead to lower revenues on iOS.

Link: Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
via venturebeat.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s