In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and apps, according to a report by mobile app marketing optimization platform Liftoff. Changes to Apple’s Identifier for Advertisers (IDFA) will make it harder for mobile game developers and app makers to target users based on their past activity, and that could lead to lower revenues on iOS.
Link: Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
via venturebeat.com
