Apps that drive more value like shopping and finance apps have seen better retention rates during the pandemic, according to the latest report from Liftoff. Costs for ads declined between 75% to 85% for shopping apps across most formats. The highest drop was noticed for interstitial ads. In finance apps, banner and native ad costs saw a steep drop of around 91%.
Link: Mobile video ads had some of the lowest ROI in 2020
via http://www.businessofapps.com
