Google switches ad tracking tech ahead of Apple privacy update

With kicking in soon, Google will remove certain advertiser tracking technology from the iPhone versions of its own apps and switch to a different kind, Google said in a blog post Wednesday. Popular Google apps for the iPhone, like Maps and YouTube, currently use a tool from Apple known as IDFA to track iPhone users’ activity across platforms via a unique identifier.

Link: Google switches ad tracking tech ahead of Apple privacy update
via http://www.cnet.com

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