Singular: TikTok and Apple Search Ads are hooking mobile users

Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular’s 2021 ROI Index. Singular measures the return-on-investment for mobile ad networks. Singular’s 2021 ROI Index analyzes data from almost $10 billion in ad spend for 3 billion installs via over 500 ad networks to highlight the most effective mobile marketing platforms.

Link: Singular: TikTok and Apple Search Ads are hooking mobile users
via venturebeat.com

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