Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular’s 2021 ROI Index. Singular measures the return-on-investment for mobile ad networks. Singular’s 2021 ROI Index analyzes data from almost $10 billion in ad spend for 3 billion installs via over 500 ad networks to highlight the most effective mobile marketing platforms.
Link: Singular: TikTok and Apple Search Ads are hooking mobile users
via venturebeat.com
