AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

AppsFlyer is launching its predictive analytics solution, PredictSK, which will be a product that supports game and app developers as well as advertisers in the wake of Apple’s new privacy mandates. By the end of March or so, Apple will enforce its AppTrackingTransparency (ATT) framework and change the rules for the Identifier for Advertisers (IDFA), requiring users of iOS 14 devices to opt-in to allow their personal data to be shared with third parties for targeted advertising.

Link: AppsFlyer launches predictive analytics for post-IDFA mobile apps and games
via venturebeat.com

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