Consumer spending on mobile apps continues to rise

Global consumer spending in the top 100 non-game subscription-based apps grew to a record $13bn in 2020, representing a 34% year-on-year increase from the $9.7bn spent in 2019.This accounted for about 11.7% of the $111bn that consumers spent on in-app purchases last year, according to new…

Link: Consumer spending on mobile apps continues to rise
via http://www.warc.com

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