T-Mobile failed to keep pace with the expectations that they themselves had set. I was a T-Mobile customer for more than ten years. I was also a huge brand advocate. I lauded their “un-carrier” strategy on keynote stages around the world. We reached out to John Legere, T-Mobile’s very vocal CEO, for an interview when writing “Marketing to the Entitled Consumer” and quoted him in our book.
Link: Frankland: T-Mobile Can’t Even Meet Their Own Expectations > TheCustomer