Media dollars see-saw between Apple iOS and Google Android devices

Apple’s anti-tracking feature is looming. But whether it will help or hinder ad dollars flowing into Apple depends on who you ask.There’s a general consensus that costs will go up once fewer companies are able to use Apple’s mobile Identifiers for Advertisers mobile identifier to track people….

Link: Media dollars see-saw between Apple iOS and Google Android devices
via digiday.com

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