Mobile ad companies form alliance to prepare for Apple privacy changes

(Reuters) – Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Apple will soon begin to prompt iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company’s ad business.

Link: Mobile ad companies form alliance to prepare for Apple privacy changes
via http://www.reuters.com

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