Hey, What About That Forgotten 70% Of Mobile App Inventory?

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit.

Link: Hey, What About That Forgotten 70% Of Mobile App Inventory?
via http://www.adexchanger.com

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