In case you haven’t been paying attention, 2021 is going to be the year that mobile advertising dies. Or improves. Or just changes a bit. It depends on how you look at it. And whose “side” you are on. The impact will be differently felt by brands, hardware platforms, adtech firms, consumers, and – of course – developers.
Link: Mobile Advertising Is Getting Ready for a Major Re-Boot. Will It Come Back Stronger?