‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown

The real impact on media spending from Apple’s imminent tracking crackdown isn’t yet clear, but the actual amount is likely to be severe — at least in the short-term.When it comes to forecasting how long it will take spending to recover there are two underlying assumptions: first, that mobile…

Link: ‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown
via digiday.com

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