‘We remain inquisitive in the market’: Zynga outlines ad tech ambitions post-Apple privacy fallout

Ad tech vendors will look a lot like mobile app gaming companies in the future, according to Zynga’s president Bernard Kim. It’s how Kim explains why his company was able to make a move to acquire ad tech firm Chartboost for $250 million last week (May 6 ). His rationale: ad tech still has a…

Link: ‘We remain inquisitive in the market’: Zynga outlines ad tech ambitions post-Apple privacy fallout
via digiday.com

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