Can Apple change ads the way it changed music and games?

Around 90% of this revenue comes from games, and almost all of that comes from in-app purchases. Apple, almost accidentally, created a new gaming platform with vastly greater reach than consoles or PCs and a disruptive new revenue model that doubled the size of the global games industry. This…

Link: Can Apple change ads the way it changed music and games?
via http://www.ben-evans.com

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